(All answers are anonymous, don’t be shy)
If you can only answer a few that is fine :)
E.g. ‘John’ made a mix CD called ‘Afternoon Delight’ for his girlfriend when he was 19 and it was full of songs by Barry White. It reminds him of her crooked teeth.
E.g. ‘Fat Freddy’s drop, Wandering eye’ was the anthem to ‘Johns’ summer when he was 17 and he went to a festival. It reminds him of warm beer and hot chicks.
E.g. ‘John’ hates the song ‘How you remind me’ by Nickelback because they played it constantly on the radio when he worked at Pak’n’save and he finds Chad Kroeger hard to look at.
E.g. ‘Yesterday’ by the Beatles reminds ‘John’ of his mother because she would whistle it while doing the dishes.
I have made a case study of a magazine called popshot, which I enjoy reading. This is a place where illustration Is used in a collaborative way to help gain an audience for poetry in a moderrn context.
What is it?
‘The Illustrated Magazine of New Writing; Popshot is an illustrated literary magazine that publishes short stories, flash fiction, and poetry from the literary new blood. From the pavement to the pubs to the playhouses, our peculiar little planet is full of storytelling. Popshot aims to publish just a few of the more articulate and well-observed versions of these stories, illustrated by some of contemporary illustration’s finest. The magazine is published bi-annually, in April and October’
Who are they?
The idea comes from creator Jacob Denno, he and the Popshot team call for open submissions over a given topic that they set. They then select the best and employ illustrators to create illustrationg to accompany the message. He described the process a “conversation” between the two art forms, stating that “poems give reason for the illustrations to exist and vice versa.” This allows readers to engage with ideas that may have otherwise gone unexplored and creates a beautiful balance of text and image’
Who is it for?
People interested in literature, art, cultural ephemera, story telling, adults below 40, collectors. magazine/print enthusiasts.‘for a glimpse at the changing face of poetry, cast aside the dusty anthology and make room for the 21st century’s answer to an ancient art form’
Why are they making it?
To make poetry more accesible to the masses, bring it into the current era, to take poetry out of a elitist zone, to deconstruct myth that poetry is only for academics.
‘the magazine didn’t look like a poetry magazine’
To promote modern poetry, to encourage the art form, to bring the art form into the current era.
‘Most people ignore most poetry because most poetry ignores most people’
Times of digital technology, printed and published books are refreshing
Who are the clients? an exposure tool for young or new writters and artists ‘literary new blood’ Poets etc.
Key Words & Phrases
Conversation two art forms, reason, current era, literary magazine, storytelling, peculiar, short stories, poetry, poetry ignores people, articulate well observed versions of stories
An article from the Guardian entitled ’ Do you still collect physical music, What do you do with it’
'The notion of a physical music collection seems increasingly antiquated these days, though among people I know of around my age it has tended to be those who don’t care that much about music who have embraced streaming and downloading with the greatest vigour. Those of us who, for better or worse, have at least in part defined ourselves by the display of our listening habits still long for the physical object: ownership seems to matter to us’
I think this is not true that people who own digital music don’t care about music, I think it is more of a convenience/space/habit/technology issue. People could argue that the packaging is not important and they care about the music not the thing that cases it.
Also some would argue that music is a personal thing and having the physical music lying around to advertise your musical tastes to other people is not necessary because people buy music for music and not the covers. However this may be true for some but to believe that wholly we would have to disregard/downgrade the power of music sleeve, gig posters etc. etc. And their role in the promotion/marketing of a band/musician.